Contacting the Media
Lesson One: How Can the Media Help You!
This is my newest 5 part series
that will prepare you to make the biggest media presence ever, at no cost to
you. Whether you are a writer, business
owner, photographer, or what ever your field may be in, a little extra positive
media attention never hurt anyone.
When you say the word Media, I
think everyone knows what that is, but trying to access the media can be a
tough nut to crack at times.
How Can the Media Help Me?
As I stated before, the media can
bring positive and negative attention to your business or venture, so you want
to make sure that everything is on the up and up. Any business owner will tell you that
negative media attention; will all most kill a business. To avoid negative attention, handle problems
as they arise, pay your bills and employees on time, and treat your customers
with the respect that they deserve, because if you have forgot, they are paying
your bills.
One on one-product or business
tryouts, where you get the media involved is best. Stay away from testimonials, as it can be
hard to prove if the person or persons knew you before hand. The same goes with photographs and video,
those can be retouched.
Over the course of the other
lessons, I will teach you how to build a Media List, How to Make the First
Move, How to Use the Attention to Get Sales, and How to Use the Media as a
Stepping Stone.
Next Week: Building A Media List
P.S.: We are all of this train together, and we have to learn to support one another. Maybe the information that I write can help you, and maybe it won't, but if I don't write it, and you don't read it, we will never know.
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-- BD
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