Lesson Five: Using A Niche to Get
More Customers
Do you know your niche?
A niche is a specialized section
of your field that can allow you to gain a higher share of a market, get more
customers, and in turn, make more money.
Is it possible for you to carve a niche, to stand apart from others in
your field? Are you a follower or a
leader?
If you are a follower, then it is
best that you stay the course, don't change a thing. But if you are not happy with how things are
going, you wish to earn more money, be even more successful, and get more
customers through your doors, then change you must.
Leaders are not born, they are
molded from years of hard work, failure, dusting off and getting back on the
horse. If you want to be a leader, and
stand apart from the pack, you must develop your niche.
Developing your niche?
The best way to determine the
niches that are available to you is to do an online search. Developing a niche requires that you know
your customers inside an out, and raising your prices to best reflect the
niche, and how much more your customers are willing to pay. An exemplary product can earn millions of
more dollars than the run of the mill one from the dollar store.
Again, niches are not for
everyone, but if you have the desire and drive to be better than the
competition, then the niche is for you.
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