Many authors don’t get the success they want from book marketing
due to availability of very little free or affordable options. The results are
simply flat due to lack of good ideas. Whether the book marketing ads are put in a
local newspaper or are printed in the famous periodical or posted on a website,
the money invested should gain the desired outcome. There are some common
mistakes authors and professional service providers do when designing and posting
the advertisement, which lead book marketing to the failure of the
advertisement.
The bigger the better does not always hold true. That’s exactly what
some of the small firms think when they want to advertise their product. They
think bigger and select a medium where they need to invest a lot of money, but
do not reach the targeted market. Like if a company specializes in designing
diet plans and want to help out people who had disappointing results from their
individual diet plans, and the company chooses to advertise a full page in the
local paper instead of running advertisement in a health magazine, obviously
not many of the dieters will notice the advertisement and the advertisement
doesn’t get the desired attention.
So the point is to come up with the best campaign, which
will increase the probability of the ad getting viewed and the right customers
trying to buy the product or sign up for the service. Studies and research can
be carried out on the market and targeted audience can be narrowed down. Once
getting the list of newspapers, magazines and magazines meant for the customers
in mind, find out how many readers they have and the cost they ask for posting
the ad. Special deals are offered by them from time to time and can only be
found by watchful eye.
The last thing missing in most of the advertisement is
motivation for the customers. If the advertiser has designed the advertisement
and the customer had read the advertisement, all efforts and money invested
will be wasted if he doesn’t get up and do something about it. It shouldn’t be
assumed that the customer knows what to do; instead the advertisement should
influence the mind of the customer and should tell him what to do. Call of
action is the final job of the advertisement. It should call for information,
or visiting the store or even visiting the online store. The message should
sound confident and clear.
